Viewbooks
Admissions viewbooks can be—and should be!—a school's best
foot forward.
Because they are aimed at a specific target audience
(prospective students), they can present a complex
institution in a reasonably simple way. Combining history
and tradition with contemporary stories and images,
viewbooks convey what's special and positive about the
school.
What goes on here? Should you go here? What will happen to
you while you are here?
Our viewbooks often turn out to be surprisingly durable.
One is still in use today—a decade after its first
appearance—with only minimal changes to the photography and
front matter.
Rice
University
Harvard Kennedy School of
Government
