Direct
mail
Most non-profits have an annual fundraising mechanism that
is independent of the capital campaign, but works alongside
a campaign that is underway. The annual fund is the
“retail” fundraising operation, and it generates
much-needed discretionary funds for the institution.
We work with annual fund directors on a variety of
direct-mail solicitations, including traditional mailed
appeals and e-mails with embedded video links. We help tie
the messages of the annual fund into the larger campaign
themes, while—at the same time—maintaining the fund’s
identity as a separate and ongoing
entity.
