Case statements
Sooner or later, most
institutions that are engaged in a capital campaign decide
that they need a case statement. Some decide that such a
statement is critical for building internal consensus.
Others feel that potential donors will insist upon a
forcefully written, well designed and illustrated, and
professionally printed book.
We work closely with the institution's senior leaders to
map out a strategy for getting to the completed
publication. Along the way, we also look for opportunities
to produce appropriate interim publications—including
briefing books and short-run, digitally printed books—that
the "sales force" can use to field-test the campaign
themes. Finally, we help translate the printed word into
web and video applications.
Fenway Community Health
Care
Boston
Athenaeum
