Client:
Berkshire Partners
Project/product:
Capability brochure
This downtown Boston firm has an outstanding record of
building strong companies, while also generating
above-average returns for its investors. Its partners asked
us to write a next-generation capability brochure, based on
the observations of about a dozen partners and
portfolio-company CEOs.
A challenge: The brochure they already had was very good.
We had to go one better.
Excerpt:
Securing
private equity financing is challenging and rewarding. So
is integrating new investors into a company's governance.
At Berkshire, we are dedicated to the idea that with us as
investors, a company's team gets more than fresh capital.
Berkshire contributes a proven combination of benefits: our
longevity as well as a well-balanced firm, experience as
advisors and strategists, and a large network of contacts
and business partners. A vision for how business must
evolve. Berkshire knows when to step in—and when to step
back. Our commitment is total, our participation is
equitable, and our lines of communication are open.
As the world continues on a course of rapid change,
Berkshire looks to the future. New technologies emerge, and
new possibilities arise. We are becoming more
international. Yet we hold fast to the fundamental
principles of our approach. We will continue to value
proven accomplishment, sound judgement, and rewarding
relationships. Balance, integrity, and empathy will persist
as the foundation of every venture.
Berkshire: a strategic resource, an advisor, a partner.
Together with our investors and management teams, we are
building for the future.
Berkshire also asked us to create the architecture and
write copy for their updated website. And when the firm decided
to refresh its collaterals again a few years ago, they
asked us back to write the next-generation capability
brochure.
