Client:
The Campaign for
MIT and the MIT Alumni Fund
Project/product:
Giving to MIT
website
In conjunction with an ambitious capital campaign, MIT's
development officials hired us to help combine two existing
web sites—an annual fund site, and a campaign-related
site—into one "master site." Although this made good sense
from a user's point of view, it posed significant mapping
and writing challenges. In addition, MIT was determined to
avoid a dry, "unpopulated" site, insisting instead that key
messages be delivered through stories about real donors.
This web site won a silver medal from CASE (the Council for
Advancement and Support of Education) in 2002. Another sign
of success: MIT asked us to help them re-write the site in
2005, after the successful completion of the Campaign for
MIT, and redirect it toward new institutional priorities.
Visit the site