For example:
Swift River Investments
In the spring of 2005, one of our graphic design
partners—Kim Halliday, of Boston-based Carter Halliday
Associates—invited us to help on a
project with one of their clients.
The client was a brand-new private equity firm, just then
being organized. Its principals were three brothers: Ben,
Dave, and Tony James. Collectively, they had a half-century
of experience in private equity and other specialized
investments, and also had extensive entrepreneurial
experience. Drawing on this background, they were launching
"Swift River Investments."
We interviewed the principals at length, and developed
several key points of differentiation between Swift River
and competing venture firms. Working closely with Carter
Halliday, we developed 1) text for a brochure, and 2) an
architecture and text for a website.
Working with a start-up—and being in on the ground floor of
the message-making—is one of our favorite challenges.
