Client: Harvard Law School
Project/product:Casebook and newsletters

The project
In the early 1990s, after an intensive strategic planning process, the Harvard Law School decided to ask its alumni and other friends for an increased level of support. We were retained to help articulate the case. We helped design the kick-off event, wrote the casebook and campaign newsletters, and participated in the design of the ceremony celebrating the successful conclusion of a $150 million campaign.

Excerpt:
The Law School Buildings
The major thrust of the Campaign for the Harvard Law School is strengthening and expanding the intellectual life of the Law School -- faculty, research programs, library facilities. But some attention must also be given to the quality of life -- the environment that supports intellectual activities.

Now, it interferes. There are not enough rooms to hold the smaller classes necessary for critical faculty-student interaction. No new classrooms have been added to Law School facilities in 20 years, despite dramatic increases in the number of courses. And there are no offices to house new faculty. A new site is needed for the Legal Services Center. The Campaign will overcome these problems by providing resources for new space and for the rehabilitation of older spaces.

It has been almost 40 years since additional dormitory rooms were added to the campus. Now, two-thirds of the student body must find housing in the increasingly expensive Cambridge market. The faculty has set a goal of providing on-campus housing for one-half the student body by adding 225 beds. Harkness Commons must be renovated if it is to serve as a student center that can meet the needs of 1,800 students and more than 70 student organizations.

If the Law School is to reach its goals of world leadership, its facilities must support the lives of those who study and teach there.

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