The Cruikshank Company Inc.

Client: Simpson Gumpertz & Heger
Project/product:Capability Brochure

The project
Here's an outstanding Boston-area firm that few
outside the design and construction industries have ever heard of, and yet is a world leader in construction engineering. (They have engineered everything from Disney's Epcot Center to the Saturn V vehicle assembly building.) They retained us to develop a portrait of a company with multiple in-house practices, which fit together in interesting ways.

Excerpt:
An approach to consultation
SGH is structured to respond creatively to the needs of the client, no matter what the size or scope of the project at hand. Every assignment is managed by a principal or associate.

Combining perspectives
The broad-based knowledge and skills of our staff combine to give us outstanding problem-solving ability. SGH has extensive experience in defining, assembling, and leading multidisciplinary teams of experts. We also participate effectively on teams created by others.

Quality control and assurance
All SGH projects are conducted within the framework of our comprehensive quality-assurance programs. These programs emphasize review of work by qualified staff members to help detect needed changes early and minimize unexpected problems during construction.

Emphasizing communication
SGH insists on clear thinking and effective expression by staff members. Our drawings and specifications are detailed and comprehensive, and our project reports are widely known for their clarity and objectivity. In many cases, our reports help settle longstanding disputes.

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