Client: Berkshire Partners
Project/product:Capability Brochure

The project
This downtown Boston firm has an outstanding record of
building strong companies while generating above-average returns for its investors. Its partners asked us to write a next-generation capability brochure, based on the observations of about a dozen partners and portfolio-company CEOs. A challenge: The brochure they already had was very good. We had to go one better.

Excerpt:
Securing private equity financing is challenging and rewarding. So is integrating new investors into a company's governance. At Berkshire, we are dedicated to the idea that with us as investors, a company's team gets more than fresh capital.

Berkshire contributes a proven combination of benefits: our longevity as well as a well-balanced firm, experience as advisors and strategists, and a large network of contacts and business partners. A vision for how business must evolve. Berkshire knows when to step in -- and when to step back. Our commitment is total, our participation is equitable, and our lines of communication are open.

As the world continues on a course of rapid change, Berkshire looks to the future. New technologies emerge, and new possibilities arise. We are becoming more international. Yet we hold fast to the fundamental principles of our approach. We will continue to value proven accomplishment, sound judgement, and rewarding relationships. Balance, integrity, and empathy will persist as the foundation of every venture.

Berkshire: a strategic resource, an advisor, a partner. Together with our investors and management teams, we are building for the future.

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