About writing books

We have written, co-written, or rewritten several dozen books, mostly on a business-related theme. They range from corporate histories to how-to books to sustained opinion pieces. They give us the opportunity to dig very deeply into a particular field, extract both the lessons and the telling details, and then find ways to tell a compelling story to a broader audience. At one point, we were immersing ourselves in hydroelectric power, the poultry business, and diesel engines -- all at once.