About writing annual reports

Most often, we are invited into the annual report process by
someone who is seeking an injection of new ideas: a director of investor relations, a designer, or a CFO. A central challenge of the annual report is to make sure that it works "on its own," but also as one in an ongoing series. Another challenge is to do outstanding
work within unforgiving timeframes -- even when important events
are unfolding, and key corporate leaders aren't always available.