What’s
new?
In the last two years, we’ve helped Boston University
develop several case statements in support of specific
capital improvements, including a case for supporting
residences for its medical students. We talked to the key
players, and then worked with graphic designers at the
University to produce a 20-page brochure.
Excerpt
And on August 12, 2010, a book that we’ve been working on
for eight years (!) was finally published. It’s a biography
of Albert Lasker: the original “Mad Man,” and one of the
most interesting and accomplished figures of the first half
of the 20th century. It was selected by 800ceoread as the
best marketing-related book of 2010. Please visit your
local bookstore, or Amazon, and buy many copies.
